August Highlights: Stepping Out of the Comfort Zone
Dearest gentle reader (for those who’ve watched Bridgerton like me, you’ll get this, HAHA),
It’s been a while since I’ve written to you. Lately, I’ve been embracing the thrill of stepping into the unknown, and I can’t wait to share it with you. You know, one of my biggest fears in life is waking up one day and feeling so comfortable that I lose inspiration.
August was all about pushing boundaries, especially with our Singapore Story collection. I stepped out of my comfort zone in ways I never imagined—and it was exhilarating! Collaborating with the talented Arty Guava was a unique experience that brought new life to our designs, truly showing how batik is an art form in itself.
But we didn’t stop there. We went from inviting you—our incredible customers—to join us on our photoshoot, to hosting yet another colour and prints analysis workshop. Sometimes I look back and think, “Did our tiny #teamyeomama really pull all of this off?” The answer is yes, and I’m so proud of what we’ve achieved together.
We're lucky to have interviewed some of our amazing customers who joined us on set—click to read more about their stories!
I have to say, none of this would have been possible without the amazing community we’ve built. You all continue to inspire us with your ideas and support, and I’m so grateful for that. We’ve got some exciting things planned for the year-end festivities, and I can’t wait to share them with you!
Till then, bye!
Yours truly,
Lady Desleen